AS Monaco unveils exclusive new shirt to promote inclusion and diversity
The new limited-edition jersey is priced at 1€40, and comes in sizes S to 3XL © AS Monaco
AS Monaco and Kappa have announced a unique collaboration with the Parisian fashion brand KOCHÉ, creating a limited-edition shirt that combines haute couture and sporting excellence. The project, a creative synergy between sport and fashion, stands out through both its innovative design and its homage to the Monegasque identity.
The shirt takes its inspiration from elements that are emblematic of the Principality. The 3D diamonds symbolise Monaco’s rich history, while a “diagonal glitch” adds a touch of modernity, blending tradition and innovation. The unique design illustrates the dynamic spirit of football and contemporary fashion.
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“This jersey combines elements of the Club’s identity with the world of fashion, through KOCHÉ’s vision of elegance. We are thrilled with this collaboration with our kit supplier Kappa, which allows AS Monaco to explore new territories,” says Thibaut Chatelard, AS Monaco’s Director of Marketing & Revenue.
The spirit of KOCHÉ and Kappa, for inclusive fashion
Kappa’s Omini logo, which symbolises the brand’s commitment to inclusion, goes hand in hand with KOCHÉ’s vision of fashion without borders. Christelle Kocher, the director and founder of KOCHÉ, champions the values of diversity and openness, incorporating elements of traditional craftsmanship into her designs. The jersey reflects these principles through an avant-garde aesthetic that is accessible for everyone.
“Creating this special kit for AS Monaco is an honor. This club holds a special place in my heart, particularly because of my father, who was close to Arsène Wenger when he coached the team. Returning to Monaco to unite sport and fashion in this project is a unique and emotional experience,” she says.
Founded in 2015, the KOCHÉ fashion house is known for its commitment to diversity and inclusion, celebrating all body types, backgrounds and identities. Its DNA is high-quality craftsmanship, which is reflected in every creation.
Match kit vs FC Nantes
The exclusive shirt will be worn by the AS Monaco players on Friday 10 January, when they take on FC Nantes at 7pm.
The shirt is on sale already in AS Monaco’s official shop, its online shop and through Kappa (kappa.fr).