Briatore began as a restaurant manager and insurance salesman in Italy. He then worked at the Italian stock exchange in Milan. More recently, he founded his “Billionaire” line of clubs and clothing.
He is also famous for working in F1. He managed the Benetton Formula One racing team, which became Renault F1 in 2002, and has worked closely with Michael Schumacher. Briatore resides in Monte-Carlo.